“Ever looked at the Delta logo and thought, hang on – why does it look like it’s leading me to brunch in a Mercedes?”
You’re not losing it. We noticed it, too. That sharp, metallic triangle used in Mercedes-Benz’s GPS systems? It’s basically the Delta widget’s long-lost twin. And once you see it, you can’t unsee it.
In This Post
A Tale of Two Navigators
Both symbols scream direction, purpose, and luxury. But here’s the kicker:
There’s no official partnership between Delta and Mercedes-Benz.
Just two premium brands are flying and driving parallel paths in the same graphic design group chat. Delta’s “widget” was rebranded in the mid-2000s to resemble a stylised aircraft wing and evoke upward motion. Mercedes’ GPS arrow? Designed to make you feel like your GLE is a spaceship. Same shape, same vibes, different wheels.
Is This a Secret Collab or Just Vibe Alignment?
Let’s be clear: they’ve never worked together. But this accidental aesthetic overlap had us spiralling into the world of airlines + car brands. And it turns out… Delta might’ve missed a trick. Other airlines are already linking up with car legends:
- Emirates x Mercedes-Benz – S-Class First Class chauffeur, 777 suites inspired by the cabin.
- Lufthansa x Porsche – Panameras driving First Class passengers to their planes like it’s no big deal.
- Virgin Atlantic x Vivienne Westwood – It’s not a car, but arguably just as dramatic.
Meanwhile, Delta? Rolling solo with a logo that belongs on both a tailfin and a dashboard.
The Sky-to-Ground Symbolism is Real
What makes this fun isn’t just the design – it’s what it represents:
- Premium navigation
- Trust in direction
- Moving people efficiently and elegantly
If Mercedes is your ride on the ground, Delta is your ride in the sky. The branding energy is aligned, even if the companies aren’t.
Should They Just Partner Already?
Honestly? Yes. Give us Delta One amenity kits designed by Mercedes-Benz. Turn that GPS arrow into a boarding icon. We’re ready for a Delta x Mercedes Sky & Drive Suite™, complete with chilled champagne and seat massagers at 35,000 ft.
Final Destination
So no, it’s not a real collab. Yet. But if you’ve ever felt oddly guided while looking at a Delta tailfin or found yourself booking a flight and mentally driving to the airport in a matte black AMG… this might explain why.
Delta: you’re halfway to the best brand collab of the decade.
Mercedes: call them.
We’re just here connecting the dots – or, should we say… the triangles.
