The Basics

  • Full Name: Accor Live Limitless (ALL)
  • Parent Company: Accor Group
  • Launched: 2019 (rebranded from Le Club AccorHotels)
  • Number of Hotels: 5,700+
  • Brands: 50+ (from Fairmont to Ibis)
  • UK Credit Card: None
  • Transfer Partners: Yes (but mostly poor value)
  • Points Expiry: 12 months of inactivity
  • Cash Value of Points: Fixed at €0.02 per point

What’s the Vibe?

Accor Live Limitless is the scheme of choice for globetrotters. It has massive international coverage, relatively low fuss, and one of the simplest points systems in the game.

With over 50 brands, ALL has everything from luxury icons like Raffles, Banyan Tree, and Fairmont to buzzy newcomers like Hoxton, TRIBE, and 25hours. Add in mainstays like Pullman, Novotel, and Ibis, and you’ve got an empire tailored to Europe, Asia, the Middle East, and basically anywhere that’s not North America.

But there’s a catch: not every brand participates, so check before you expect points or perks at more niche properties.

Where Can You Stay?

Accor is strongest in Europe, Asia, and the Middle East, with notable coverage in Australia and Africa. You’ll find everything from budget Ibis crash pads to The Savoy in London (a Fairmont) in the UK.

Need an airport stopover? Accor’s got Heathrow and Gatwick well covered, with Sofitel properties that beat most chain airport hotels. For a proper treat, there’s Fairmont Windsor Park and Sofitel St James in Central London.

ALL Elite Status: What Do You Get?

Accor’s status system is based entirely on money spent, not nights stayed, making it less gamified but arguably more fair.

Tier Requirements Key Perks
Silver 10 nights or €800 Late check-out, priority check-in, welcome drink, +25% points
Gold 30 nights or €2,800 Room upgrades (when available), early check-in, +50% points
Platinum 60 nights or €5,600 Lounge access (not at Fairmont), Suite Night Upgrades, +75% points, free breakfast in Asia-Pac
Diamond 26,000 points (€10,400 spend) Weekend breakfast (daily in Asia-Pac), Fairmont Gold lounge access, gift Gold status, +100% points

There is no complimentary breakfast in Europe unless you’re Diamond, and even then, it’s only on weekends. Fairmont lounges aren’t included for Platinum, which stings.

But Accor offers one rare benefit: soft landings. If you don’t requalify, you’ll drop only one tier, not all the way down.

Earning Points: Revenue-Based and Reliable

Accor keeps it simple: earn points based on euros spent.

Tier Base Earn Rate
Classic 2.5 points per €1
Silver +25%
Gold +50%
Platinum +75%
Diamond +100%

Unlike some schemes, you can earn points on two rooms per stay, a clever trick if you book for family or colleagues.

Event bookers, take note that Accor’s  ALL Meeting Planner lets you earn points for organising meetings and events at participating hotels. No special corporate contract is required. Just book directly and collect.

Airline Double Dips & Partners

Accor lets you double dip with either:

  • Qatar Airways Privilege Club (Avios)
  • Air France/KLM Flying Blue

You’ll earn both Accor points and airline miles on the same stay. But you have to choose one, and there is no flipping mid-year.

Other earn partners include:

  • Eurostar
  • Europcar
  • Bicester Village (yep, shopping earns you hotel points)

Top tip: If you collect Avios, link your Qatar Privilege Club account and transfer to British Airways. That way, you’ll get both Accor points and Avios for each stay.

Redeeming Points: Simple Cash Value

No charts. No peak pricing. Just a fixed cash value:

  • 1,000 points = €20 off your stay
  • No minimum redemption threshold
  • Works like a cash discount
Status Approx. Cashback
Classic ~5%
Diamond ~10%

There’s no “save-up-for-a-suite” magic here, just straight, reliable savings. There are no blackout dates and no games.

Points + Cash is entirely flexible. You can part-pay however much you want, and the discount scales accordingly.

Want to go beyond the hotel room? Accor also offers Limitless Experiences, including VIP access to concerts at the Accor Arena, tickets to the French Open, and chef-led dinners in Michelin-level kitchens. These are usually exclusive to ALL members and worth browsing if you save points for something special.

Can You Upgrade With Points?

Nope. Accor doesn’t allow you to use points for room upgrades or suite awards. But:

  • Platinum and Diamond members get Suite Night Upgrade awards
  • These can be applied at the time of booking, not at check-in, so you’ll know you’re getting the upgrade

Other Ways to Use Points

  • Concerts & sporting events (Accor Arena, French Open)
  • Dining & spa experiences
  • Limitless Experiences (pop-ups, events, private packages)
  • Transfers to airline miles (though often at poor rates)
  • Iberia Plus is the only decent transfer: 1,000 ALL = 1,000 Avios
  • British Airways? Terrible 2:1 ratio. Don’t do it.

Accor is also the only major hotel chain that lets you transfer airline miles INTO hotel points… but the exchange rates are even worse.

Promotions & Offers: Infrequent but Decent

Unlike Hilton’s constant promos, Accor runs fewer promotions, but they’re solid when they appear.

  • Look for double or triple points offers (usually for 2+ night stays)
  • They often require advance booking and registration
  • No award night promotions, no fast-track status schemes

Do Points Expire?

Yes, after 12 months of inactivity. But it’s easy to reset the clock:

  • Stay at any Accor hotel
  • Dine at a participating restaurant
  • Shop through Accor Collections
  • Earn points from Eurostar, Qatar, Flying Blue, etc.

Accor in the UK: What You Can’t Do

❌ What’s Missing
No UK Accor credit card
No Amex MR or HSBC Premier transfers
No elite status via Amex Platinum
No point upgrades, fifth-night-free perks, or credit card shortcuts

You can earn Gold status by buying 50 Accor shares, which unlocks it for one year. It’s not exactly scalable, but hey, it works.

Accor Live Limitless in a Nutshell

✅ Pros ❌ Cons
Huge footprint across Europe, Asia, and the Middle East No free breakfast in Europe unless Diamond
Fixed point value makes redemptions easy No upgrade redemptions with points
Earn on two rooms at once Weak promotions compared to Hilton/Marriott
Double dip with Avios (Qatar) or Flying Blue Points expire in 12 months without activity
Soft landings on status No UK credit card, no fast-track offers
Suite Night Upgrades for elites Fairmont lounge access not included for Platinum
Limitless Experiences for unique redemptions Airline mile-to-point transfers are poor value

So… Is Accor Live Limitless Worth It?

If you travel regularly outside North America, especially across Europe, Asia, or the Middle East, then yes, ALL is an innovative, no-nonsense program.

There is no fluff, blackout dates, or resort fees on redemptions. The ability to earn double points with Avios and the predictable cashback-style value make it ideal for business travellers and strategic spenders.

But if you want flashy perks, US-style elite pampering, or points you can turn into overwater villas, you’re probably better off chasing Hyatt or Hilton.

👉 Join Accor Live Limitless here – and maybe start racking up nights at that Sofitel in St James.

Keep the Miles Rolling

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