If you’ve been on TikTok lately or simply within 20 feet of a British person with a suitcase, you’ve likely heard the sacred words: “Nothing beats a Jet2Holiday.” Sometimes sung, sometimes shouted, always slightly unhinged.
What started as a cheesy TV advert has somehow become the unofficial soundtrack to British summer chaos. But the secret sauce? It’s not just a jingle. It’s Jess Glynne. Sort of.
Let’s dive into the advert, the earworm, and the internet’s unlikely obsession.
In This Post
Wait… Is That Jess Glynne?
Yes and no.
The “Nothing Beats a Jet2Holiday” tune is actually based on “Hold My Hand”, the chart-smashing 2015 single by Jess Glynne that played at every graduation, wedding and pregame for about three years straight.
Jet2 didn’t just write an advert jingle. They licensed the melody of Hold My Hand and re-recorded it with sugary holiday lyrics, performed not by Glynne herself but by session singer Milly Thomas. The result? A feel-good earworm that hits like a cold Fanta Lemon on the tarmac.
@magicfm Have you ever wondered how @jessglynne feels about the @jet2 advert?✈️ #jet2 #jessglynne #jessglynneholdmyhand #jessglynnefan #jessglynnetok #holiday #holidaytiktok #magicradio #fyp #fypシ ♬ original sound – Magic Radio
The lyrics may have changed, but the chords, the tempo, and the emotional lift remain suspiciously familiar. One minute, it’s:
“Darling, hold my hand…”
The next, it’s:
“Nothing beats a Jet2Holiday…”
And somehow, your brain just goes with it.
How Did It Go Viral?
Originally launched in 2019 as part of Jet2’s TV campaign push, the advert was classic package holiday fodder red boarding stairs, inflatable flamingos, and kids cannonballing into hotel pools like it’s 1999.
But then something happened around 2023–24.
TikTok got involved.
@ayayeng WHAHSHAHAHAAHAHAHAHAHAHAHA MAIN CHARACTER SIYA #dog #dogsoftiktok #jet2holidays #fyp #probinsyalife ♬ Jet2 Advert – ✈️A7-BBH | MAN 🇬🇧
Suddenly, Brits were using the jingle to soundtrack everything from flight delays and lost luggage to rainy beach days and ironic resort walkthroughs.
- Flight cancelled? “Jet2Holiday.”
- £15 for hotel Wi-Fi? “Jet2Holiday.”
- Arrived at the airport to catch a flight to Malaga, but forgot your passports at home? You already know.
The line became less of an advert and more of a coping mechanism. And the internet ran with it.
Why This Works (Even If You Hate It)
The genius of it all? Jet2 wasn’t trying to go viral. The slogan was never ironic. It was earnest, maybe even too earnest, and that’s exactly what made it perfect meme bait.
There’s no curated aesthetic. No luxury whisper voice. No promises of “elevated experiences.” Just a flat-out, five-word assertion that this holiday? Beats everything.
@i.s.h.a5 No words x. #🇵🇰 #pakistan #fyp #2025 #jet2holidays #summer ♬ Jet2 Advert – ✈️A7-BBH | MAN 🇬🇧
And in a sea of bland lifestyle ads and try-hard influencer campaigns, Jet2’s bright red, slightly naff optimism cut through. Add a Jess Glynne melody? You’ve got pure gold.
Jess Glynne, Package Holiday Queen?
Here’s the kicker: this might be the most iconic British travel jingle since that old Thomson Holidays piano riff, and yet it’s rooted in a genuine UK chart hit.
Unintentionally, Jess Glynne’s Hold My Hand has become the musical foundation of half the memes about sunburn, shuttle buses, and sangria hangovers. No shade; we’re kind of impressed.
@ayla_kxii Pov: you forget it’s left hand drive for a split second 😂 #fyp #jet2holidays ♬ Jet2 Advert – ✈️A7-BBH | MAN 🇬🇧
Because whether you’re heading to Corfu with three generations of family or tagging Jet2 ironically while posting your rainy balcony view, there’s one truth that resonates deep in the British soul:
Nothing beats a Jet2 holiday.
Whether you like it or not.
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